CRM Executive (6-Month Fixed Term Contract)

This role will support planning and delivery  of CRM activity, within our integrated food digital channels, providing inspiration and relevance to our customers, to drive trade and build the M&S Food brand. 

Key Responsibilities:

• Support the full campaign process for email and push, from briefing data and creative requirements through to testing and scheduling, working closely with editorial, designers and developers in Salesforce Marketing Cloud.
• Support the delivery of BAU batch email and push notifications, ensuring communications are customer-centric, accurate and aligned with M&S Food objectives.
• Support the delivery of trigger email communications.
• Work with the assistant campaign manager to use customer data and available tools to support effective campaign decisions and improve the relevance of communications.
• Work with internal data science and audience management teams to segment audiences and identify opportunities for personalisation.
• Support the team with CRM tests, ensuring activity builds on previous insights and campaign learnings.
• Support with CRM reporting for the team.
• Work closely with the wider Marketing, Data and Digital teams to deliver against business objectives and ensure all customer communications are accurate and on brand.
• Help raise awareness of M&S Food digital content among customers and colleagues.
• Support the laun