Senior B2B Marketing Specialist - International Software & Lead Generation

Role Overview

Integrant is looking for a hands-on Senior B2B Marketing Specialist to help grow our presence across international markets, with a strong preference for candidates who have experience targeting the U.S. market.

This role is ideal for a B2B technology marketer who has worked on marketing software products, SaaS solutions, technology services, or software engineering services to customers outside Egypt.

You will work closely with Sales, technical SMEs, and leadership to identify target markets, build campaigns, generate qualified leads, support pipeline growth, and translate complex technology offerings into clear business value for international buyers.

This is a hands-on individual-contributor role. We are looking for someone who can think strategically but is equally comfortable executing campaigns, building lead-generation activities, creating content, analyzing results, and continuously improving performance.

What You'll Own

B2B Marketing & Go-to-Market

• Support and execute B2B marketing strategies for international markets.
• Research markets, industries, competitors, buyer needs, and potential opportunities.
• Help define and refine Ideal Customer Profiles (ICP), buyer personas, and target-account criteria.
• Build messaging and campaigns around software engineering, AI, Agentic AI, data, cloud, and other technology services.