Content Marketing Specialist

Ce que vous ferez

We are looking for a result-driven Content Marketer to join our marketing team, focusing on the development and implementation of a multichannel content strategy. She/he will manage the content strategy and process from concept to execution to build awareness and drive engagement with current clients and new customers. Reporting to our Head of Growth & Marketing, this person will be a key partner in creating, planning, prioritizing, and measuring the efficacy of our content program. A successful person in this role will work collaboratively across teams to bring this strategy to life.

You will be responsible for

• Develop and manage a holistic content strategy and calendar for the year, leveraging industry knowledge and building on a fine understanding of local merchants’ culture
• Identify topics to grow our merchant community and user base
• Craft web and campaign copy in inyad’s voice and tone — everything from social media ads to site landing pages, sales enablement material, email nurtures, and beyond.
• Script and help produce video content (e.g., Customer stories, testimonials, best practices for managing a small business…).
• Drive content creation for both long form lead gen content (e.g., whitepapers and webinars) and short form content (blogs, short articles, infographics)
• Work closely with other marketing team members to facilitate completion