Social Media & Marketing Specialist

KEY RESPONSIBILITIES

●     Content Calendar and Publishing: Maintain a monthly content calendar approved by leadership. Schedule and publish posts consistently across LinkedIn, Instagram, Facebook, and YouTube, balancing project highlights, industry insights, and leadership updates.

●     Content Creation: Create posts, carousels, and short videos using Canva and simple editing tools. Use and maintain brand templates so every post looks consistent with Collaborative Red’s style.

●     Copywriting: Write clear, professional captions, short articles, and blog posts from leadership notes, project updates, and research. Adapt drafts for each platform and revise based on feedback.

●     Email Marketing: Build and send Mailchimp campaigns, including the weekly email that repurposes social content. Keep contact lists clean and organized.

●     Engagement and Community: Respond to comments and messages on company and leadership pages. Engage daily with relevant posts, groups, and connections on LinkedIn to grow reach and credibility.

●     Testing and Improvement: Try new formats, posting times, and topics each week. Track what performs and apply the lessons to the next round of content.

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