Director, Brand Insights & Competitive Intelligence
directorOn-site (Concord)Salary undisclosed
Job DescriptionReporting to: Executive Director of Customer Analytics and Insights (CI&A)
Reporting to: Executive Director of Customer Analytics and Insights (CI&A)
LOCATION: Concord, MA/ Hybrid (Boston Metro only)
About This Role
The Director, Brand Insights & Competitive Intelligence will lead the development of market insights and competitive intelligence to support a Phase III asset preparing for launch in the neurometabolic therapeutic area. This role will be responsible for generating actionable insights that inform brand strategy, commercial decision-making, and launch readiness.
What You’ll Do
Market Research & Competitive Intelligence Leadership
- Lead the development and execution of market research and competitive intelligence initiatives to support brand and launch strategy.
- Partner with Marketing, Market Access, Medical Affairs, and Commercial leadership to establish and execute an integrated insights roadmap.
- Proactively identify market opportunities, competitive threats, and evolving customer needs through analysis of primary and secondary data sources.
- Oversee the full market research launch plan, including study design, vendor selection,
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