Senior Content Manager

About the role

• Content is at the heart of building the Jacob brand world: hero campaigns, out-of-home, social, paid, retail, and packaging
• As the Senior Content Manager, you'll guide content from conception to distribution
• Our founder sets the vision and our creative director builds the visuals. You'll ask the practical questions: what does each channel need and in what format, so we go into production with a deliverables list that's built around where the assets will land
• You'll lead what goes where, when, and in what format, ensuring nothing is lost between ideation and publication
• This content role is not responsible for creative vision or media buying. You will make both of these worlds better with your obsessive organization: you think in calendars, channels, pipelines, and systems, and take pride in being the reason a complex launch lands as one coordinated moment
• Roughly a third of your time is spent shaping what we make; the rest is getting it out to the world

What you'll do

Before production

• During campaign ideation with our founder and creative director, you'll shape the deliverables list: which assets, for which channels, in which formats–ensuring production is planned around how the work will ship
• Turn our channel logic into a working system: a living format matrix, per-channel spec sheets, and asset requirements for retail a