Director of Retail

Director of Retail

Reports To: Founders/ CFO

Department: Retail

Location: NYC with travel within US

Direct Reports:  Store Managers – LA/NYC/Miami plus other cities as we expand.

Salary Range:  The applicable salary range for this position, with final offer amount dependent on education, skills, and experience is $120k - $150k annually. This range represents a good faith and reasonable estimate of the range of possible compensation at the time of posting

Key Responsibilities:

• Develop and execute the retail strategy, driving sales and profit.  Ensure that contribution and productivity targets are met.
• Source, evaluate, and secure new locations, leading all negotiations with landlords, developers, and agents on heads of terms, lease structures, incentives, and key commercial clauses to achieve target returns on capital.
• Own the end‑to‑end store opening process for each site (permanent and pop‑up), from LOI to handover: legal, design, planning, construction, IT, VM/branding, operations, and post‑opening review.
• Define, document, and continuously improve standard store development processes, governance, and KPIs (budget, timeline, NPS, sales ramp‑up), ensuring repeatable, scalable execution across markets.
• Maximise and promote opportunities, growth and p