Head of Influencer Marketing

Role Overview

We are looking for a commercially driven Head of Influencer Marketing to lead and scale our global influencer and talent strategy across both @jadedldn & @jaded_man. This role is responsible for developing high-impact partnerships with creators, VIP and talent while ensuring every investment delivers measurable commercial outcomes.

A core responsibility of this position is the ownership and optimisation of a seven-figure annual talent marketing budget. The successful candidate will combine creative brand building with rigorous performance analysis, using data to evaluate ROI across influencer campaigns, gifting programmes, paid partnerships, and ambassador relationships.

This is a leadership role that sits at the intersection of Brand, Performance Marketing, Social, PR, CRM, and Commercial teams.

Key Responsibilities

Influencer & Talent Strategy

• Develop and execute the global influencer marketing strategy aligned with brand and commercial objectives.
• Build long-term relationships with creators, talent agencies, and strategic partners.
• Identify emerging creators and cultural moments that strengthen brand awareness and customer acquisition.
• Lead creator partnerships, paid collaborations, and large-scale campaign activations.

Budget Ownership & Commercial Performance

• Own and manage a seven-figure