Senior CRM Associate
WHY WORK AT JOE & THE JUICE
JOE & THE JUICE is a people-centric food and beverage company built around culture, not just juice, sandwiches, coffee, and much more. When joining us, you step into a high-energy community where the music is loud, the bar is your stage, and your personality matters as much as your skills.
We believe in four simple virtues that shape everything we do:
- Positive Attitude
- Inclusion
- Social Ties
- Growth
For us, this means that when you choose a cup-half-full mindset, welcome people from every background, build real friendships across the bar by creating great guest experiences, and use every shift as a chance to learn something new, you become more than just a Juicer; like us, you continue to search and find purpose and meaning in what you do.
From your first day, you’ll be part of an international network of Juicers who support each other, celebrate wins together, and push each other to grow. You will learn by doing, move through our Moneyball career path, our internal system that tracks your performance and fast-tracks you toward promotion, and be part of a company where most leaders have earned their stripes behind the bar (fun fact: over 75% of our employees started as Juicers!).
If you love fast-paced service, music, people, and the idea of turning a job into a lifestyle, JOE can become a place to build skills, friendships, and a career that can take you across cities, countries, and roles.
JOB SUMMARY
As Senior CRM Associate, Lifecycle & Loyalty, you build, scale and optimise the automated lifecycle journeys and the loyalty and promotion mechanics that turn app users into repeat customers across all our markets. You will work across two pillars that function as one system: lifecycle in Braze, and loyalty and short-term incentives in Talon.One. Underneath both sits consumer data, which you use with Amplitude and SQL to decide who to talk to, what to offer and what to do next. You will sit in the CRM & Promotions team within Digital Marketing at our Copenhagen HQ and report to the Head of CRM & Promotional Loyalty.
KEY RESPONSIBILITIES
- Own and optimise lifecycle journeys in Braze across activation, engagement, retention, win-back and loyalty, with the incentive built in
- Run a structured test-and-learn programme with A/B and multivariate tests, holdouts and incremental lift, including the cost of the incentive
- Set up, QA and deploy loyalty rules, rewards and short-term promotions in Talon.One, and make Talon.One and Braze work as one connected system
- Measure journey, cohort and promotion performance, validate that measurement can be trusted, and investigate data discrepancies between tools
- Write SQL, and build and maintain Amplitude dashboards that the team and stakeholders actually use
- Act as the CRM point of contact for markets, franchise partners and global teams, prioritise requests by impact and push back with data when needed
- Design reusable Canvas structures, Content Blocks, Liquid logic and catalogs so one build serves many markets and segments
- Run one-off campaigns from templates, turn repeated requests into automation, and build playbooks so markets can self-serve the basics
- QA and coach junior colleagues, keep a QA checklist for every launch, and document how journeys and promotions work
WHO YOU ARE
- A critical thinker who questions assumptions, finds root causes and separates correlation from causation
- A strong stakeholder manager who can negotiate scope and timelines and present results, including negative or inconclusive ones, to senior and non-technical audiences
- Impact-driven, and you prioritise bigger wins over marginal gains
- Independent on briefs, and happy to share knowledge and coach junior colleagues
- Quality-first, with clear communication across markets and cultures
- Someone who spots repeating manual work and replaces it with automation
WHAT YOU'LL BRING
- 5-7 years in CRM or lifecycle marketing, with at least 3-4 years hands-on in Braze
- Deep Braze skills: Canvas Flow, Liquid, Connected Content, Content Blocks, catalogs, event and API-triggered journeys, segmentation, A/B and holdout testing
- Hands-on Talon.One experience: rules, rewards, audiences and QA
- Experience designing loyalty and short-term incentive mechanics and measuring their impact, including cost and incrementality
- Hands-on Amplitude experience, building dashboards and charts and using them to find insight
- Light SQL knowledge (joins, filters, aggregations) and working knowledge of APIs, JSON and webhooks
- Understanding of events, attributes, Currents and SDK basics, how they feed the warehouse, plus Branch and deep linking
- A track record of building templated, scalable journeys across several markets or journey stages
- Fluent English
- Nice to have: Braze certification, experimentation design and statistical significance, and multi-market CRM or app-based loyalty experience with sound judgement on incentives
OUR BENEFITS
We offer a benefits package that includes a paid pension plan, health insurance, parental leave, and additional vacation. Besides that, we provide some JOE-ified benefits:
- Our global headquarters is conveniently located in the heart of beautiful Copenhagen, where over 200 friendly faces come together!
- Fantastic office facilities, including a fully staffed JOE & THE JUICE bar, where we serve delicious breakfast, daily lunch, refreshing juices, and top-notch barista coffee.
- At JOE, we embrace a flat hierarchy that values every opinion, creating a welcoming space for your ideas and suggestions to thrive.
- Lively monthly social calendar filled with fun activities like running club, wine tasting, creative evenings, and Friday bars - there's always something exciting happening!
- As part of our team, you'll have the opportunity to take on a BTC (Behind the Counter) shift in one of our bars twice a year, adding a unique touch to your experience.
- Ready to turn a job into a lifestyle?
ABOUT JOE & THE JUICE
JOE & THE JUICE is a healthy fast-casual concept founded in Copenhagen in 2002. Since then, we've grown to more than 500 locations across 20+ countries, employing more than 4,500 people worldwide, with our sights set on 1,000 stores by 2028. From day one, our ambition has been to prove there's no trade-off between taste and health.
We serve high-quality, freshly prepared juices, shakes, coffee, and sandwiches in relaxed, contemporary cafés that combine convenience with distinct urban atmospheres. JOE & THE JUICE goes beyond products towards the full experience around the bar, creating one consistent universe for guests and Juicers across every location.
Our people-centric culture and sustainability agenda are part of our Nordic heritage, and remain central to our commitment to a better future.
Leadership & Educational Programs: Access continuous learning and growth opportunities through our comprehensive internal programs, workshops, training sessions, and mentorship designed to build your professional and leadership skills.
Travel & Development Opportunities: Experience diverse cultures and locations while developing your career. Take advantage of exchange programs, international assignments, and advancement opportunities that let you grow within the company and explore new horizons.
Ready to embark on this exciting journey? Apply today and become a part of JOE & THE JUICE!
