Associate Director - Commercial Digital

Key Responsibilities 

Retail & Marketplace eCommerce Business Strategy & Growth 

• Lead the end-to-end strategy, execution, and performance of both Makro PRO's first-party (Retail eCommerce) and third-party (Marketplace) business models, ensuring sustainable growth, operational excellence, and an exceptional customer experience. 

• Develop commercial strategies to drive GMV, revenue, profitability, assortment expansion, seller growth, customer acquisition, and retention across both business models. 

• Identify new business opportunities, market trends, and growth initiatives. 

• Monitor business performance and recommend improvement actions. 

• Collaborate with Sales, Marketing, Merchandising, and Operations to deliver customer-centric solutions and seamless execution. 

• Analyze customer insights and market intelligence to improve value proposition. 

Customer Experience & Conversion Optimization 

• Own the end-to-end customer experience strategy across all Makro PRO touchpoints, ensuring a seamless and consistent omnichannel journey. 

• Leverages customer insights, Voice of Customer (VOC), CSAT, behavioral analytics, and market research to drive experience improvements and improve satisfaction, retention, and loyalty. 

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