Head of International Bakery Merchandising

The objective of this hiring is to bring new knowledge and successful bakery concepts from Top Bakery shops, particularly in the following areas:

• Modern bakery and Asian trends
• Customer-led new product development
• Chilled bakery, bread, croissants, pastry and cake
• Product packaging, display and instore experience
• China and international supplier sourcing
• Commercial management and product-performance analysis

The candidate should have strong bakery knowledge and the ability to work with our Commercial, Chef, R&D, Quality, Supply Chain and Store Operations teams.

Requirements

• Identify bakery trends, successful products and customer concepts from China and other Asian markets.
• Develop new bakery products for Makro, including bread, croissants, pastries, cakes, chilled bakery and seasonal products.
• Adapt international product concepts, flavours, packaging and price points for Thai customers.
• Source and manage bakery suppliers from China and other countries, including product selection, negotiation and import coordination.
• Work closely with Chefs, R&D, Quality Assurance, Supply Chain and Store Operations to ensure products can be produced and executed consistently.
• Build category assortment, pricing, promotion and product-launch plans.
• Improve bakery display, packaging and customer experience based on leading bakery-shop practi