About your role 👀

As a Demand Gen Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels.

Specifically, you will:

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels

• Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment

• Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut

• Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution

• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization

• Test, iterate, and scale what works

About you 👩‍🚀

• Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend. You've owned real budget, not a smal