Programmatic Associate Director

100% Remote Position

Base Salary: $70-$110k Base

Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (the Tradedesk, DV360, Amazon) and you use your expertise to drive growth.  This includes initial planning, execution, monitoring, optimization, analysis and reporting. 

This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients. 

Additional Responsibilities include:

• Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.) 
• Leveraging our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Continuously measure and optimize