Programmatic & Awareness Media Director

About the Role

Responsible for all aspects of strategizing and executing programmatic and awareness media campaigns across a variety of platforms and through direct media partnerships for clients. You are an expert when it comes to programmatic media and are proficient in at least one of the leading DSP platforms, including The Trade Desk, DV360, or Amazon DSP. You use your expertise to drive growth through initial planning, execution, monitoring, optimization, analysis, and reporting.

Beyond DSP activation, you understand how to execute high-impact campaigns across the broader awareness media landscape through direct partnerships, including endemic media, CTV, linear TV, Out of Home (OOH), and print.

This role will serve as the day-to-day subject matter expert (SME) for programmatic and awareness media for our clients, providing strategic recommendations, media planning, analysis, and reporting while responding to ad-hoc requests. You will be responsible for developing sophisticated media strategies, identifying the right channels and partners to reach target audiences, and delivering outstanding communication, service, and campaign performance for our clients.

Key Responsibilities

• Serve as the clients’ go-to expert in Programmatic and Awareness Media while overseeing the broader media strategy and performance of client campaigns
• Own end-to-end campaign strategy and execution across programmatic platforms, with a strong empha