Programmatic Director
100% Remote Position
Base Salary: $115-140k Base
Total Compensation Potential: $160,000 with yearly bonus.
About the Role:
Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (Tradedesk, DV360, Amazon) and you use your expertise to drive growth. This includes initial planning, execution, monitoring, optimization, analysis and reporting.
This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
Key Responsibilities:
- Serve as the clients’ go-to expert in Programmatic while also overseeing Search and Social channel performance for client campaigns
- Own end-to-end campaign strategy and execution across DV360, The Trade Desk, Amazon DSP, Google Ads, Meta, and more
- Build and present multi-channel media plans with clear budget allocations, KPIs, pacing, and testing roadmaps
- Drive continuous optimization using a deep underst
