Director, Social Commerce & TikTok Shop
At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.
Position Overview
Mission
Own K18's end-to-end creator ecosystem — architecting a creator-led growth engine across both Pro stylist creators (roughly 25–40% of creator mix, for credibility) and consumer creators (for reach and relatability) — while building K18 into the leading social commerce brand through TikTok Shop and future social commerce platforms. Creates a seamless connection between creators, Pro Artists, community, and commerce that drives demand generation across all channels, not TikTok Shop alone.
Core Responsibilities
Creator Ecosystem & UGC Flywheel
- Architect and scale a creator-led growth ecosystem spanning Pro stylist creators and consumer creators.
- Partner with Consumer Engagement to build a UGC flywheel that fuels both organic and paid channels — cr
