Sales Team Leader (Manchester)
What we do at KatKin
For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s most popular fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.
Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.
Having started as a two person team in 2019, founders Brett and Nikki have grown KatKin from a small startup to a leading pet-food industry disruptor, kick-starting a new category of healthier cat food in the UK - “Fresh”. Our vet formulated, science backed recipes are now delivered to 80,000+ cats UK wide, and counting.
The Role
Our Direct Sales team attends the UKs most exciting events, festivals, and cat shows. We deliver brand activations to strike up conversations with cat parents, share our mission, and sign them up to kickstart their journey to better cat health.
Since launching in February 2026, our Manchester Direct Sales channel has become one of KatKin’s fastest growing and most dynamic teams. As our Sales Team Leader in Manchester, you’ll play a pivotal role in scaling customer acquisition across the North of England, building further on this success,
This is your team to grow; you’ll take full ownership of nurturing your team of freelance Brand Ambassadors (often creatives and actors, or any charismatic cat enthusiast looking for a meaningful side hustle) - assisting, training and empowering them to reach their best.
Working alongside our Events Coordinator in Manchester, you will have open access to our proven sales playbook, alongside extensive, daily support from our London team.
You’ll drive team-wide sales performance (customer acquisition and retention), solving problems in the field as they happen, and making sure that every member of the team is well looked after and motivated.
This is a high impact role, with an opportunity to build a team around you.
Key ownership areas
Coaching - boost performance through hands-on training and mentorship.
Recognition - celebrate success, making sure our BAs are recognised and rewarded for their hard work.
Leading from the front - lead the team by example in the field, contributing your own sales where helpful.
Fostering culture - build an inclusive and motivated team culture, where each team member is connected to our mission of improving cats lives.
Performance tracking - use available data to track performance and offer targeted help to each individual.
Rota - make sure that every shift is filled with the correct number of BAs.
BA briefing - prep your team for their upcoming activations, making sure they are set up for success.
Lead Sales Excursions - work with our Events Co-ordinator to plan sales trips, and travel with the team to oversee them.
Socials - run monthly socials for the team.
Daily sales reporting (Google Sheets)
Who we are looking for:
People person - you get a kick out of motivating others and seeing them succeed.
Scrappy mentality - you’re keen to get stuck into all aspects of working in your team, helping to overcome obstacles and make the best of every opportunity.
Highly organised - you’re a multi-tasker who delivers on deadlines.
Target focussed - you’re driven to meet and exceed expectations.
Quick thinking - you jump on problems, and find solutions quickly.
Commercially minded - you direct your decisions to deliver the best outcome for the team and the business
1+ years of face to face sales experience is essential.
Management/leadership experience is a plus.
A clean UK driver’s license is a requirement.
What We Offer
Working pattern:
Full time (5 days per week), working a mix of weekdays and weekends (in line with key event bookings)
Hybrid - 1 day WFH, 4 days in the field
Monthly office day at our central office in London (expensed)
Benefits:
£30-34k base salary
£40-45k OTE with uncapped commission
Monthly car allowance
Extensive growth opportunities in a fast paced, VC backed scale up
No egos and a small close-knit team
Regular team & company socials
33 days annual leave including bank holidays, plus your birthday off, and 1 additional day of leave for every year worked at KatKin
1 day WFH, 4 days in field / office
2 weeks year WFA (work from anywhere) policy
Discount on KatKin products for your cat, and £500 for new cat parents
£800 yearly personal development budget
Macbook Pro
Comprehensive AXA health insurance
