Paid Media Specialist

Job Summary

KDCI Outsourcing is seeking a Paid Media Specialist to lead and optimize paid digital advertising campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires direct campaign ownership, strong analytical skills, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns, including:

  • Search

  • Shopping

  • Display

• Create, test, and refine Meta Ads campaigns across Facebook and Instagram.

• Manage and optimize budget allocation across platforms to maximize ROI.

• Continuously monitor campaign delivery and make data-driven adjustments based on performance.

• Conduct A/B testing across creative, messaging, targeting, and other campaign variables.

• Optimize campaigns against key metrics, particularly ROI and CPA.

• Identify trends, opportunities, and areas for improvement across paid advertising channels.

• Monitor, analyze, and report on campaign performance and key metrics.

• Collaborate with creative and marketing teams to develop high-performing advertising creative.

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