Social Media Specialist

Job Summary

KDCI Outsourcing is seeking a creative and data-driven Social Media Specialist to plan, create, publish, and optimize content across social media platforms to increase brand awareness, audience engagement, and inbound leads. This role manages the day-to-day social media calendar, community engagement, and performance tracking while collaborating with marketing, design, and sales teams to ensure content is timely, on-brand, and aligned with business goals.

Key Responsibilities

Content Planning & Creation

• Develop and maintain a monthly content calendar across LinkedIn, Facebook, Instagram, TikTok, X, and YouTube, as applicable.

• Write engaging, platform-appropriate copy, captions, and hooks aligned with the brand voice and target personas.

• Coordinate with the creative team to produce visual and short-form video content and perform light editing when needed.

• Repurpose long-form content, including blogs, webinars, and case studies, into social-first formats.

Publishing & Community Management

• Schedule and publish posts using social media management tools such as Buffer, Hootsuite, Later, or Meta Business Suite.

• Monitor comments, messages, and mentions, respond promptly, and escalate concerns to the appropriate team.

• Engage with relevant communities, industry pages, a