Fan Insights Specialist

Job Summary

The Insights Specialist conducts quantitative and qualitative consumer research that informs product, merchandising, marketing, and other business decisions. This role manages KEEN’s seasonal style and color testing program from study design and fielding through data analysis and reporting, including evaluating relationships between testing results and sales performance. The Insights Specialist translates research findings into dashboards, presentations, and written communications and presents relevant insights to cross-functional partners.

Essential Functions

Description

Quantitative Research & Analysis

• Programs, tests, and fields quantitative consumer research studies and surveys.
• Monitors study participation and evaluates data quality throughout fieldwork.
• Extracts, cleans, organizes, and maintains datasets and research results from survey platforms.
• Analyzes quantitative data to identify relevant patterns, trends, relationships, and consumer behaviors.
• Develops reports, charts, summaries, and presentations that translate research findings i