Sr. Director, NA Marketing - Utility

Job Summary

The Sr. Director, NA Marketing - Utility is responsible for shaping and driving Utility’s brand growth and integrated marketing strategy across North America. This role oversees brand, digital, product, DTC, wholesale, and channel marketing, leading consumer engagement, storytelling, and demand generation initiatives that strengthen brand affinity and drive sell-through to deliver short- and long-term growth.

This leader will balance creativity with data, purpose with performance, and brand building with commercial outcomes. They will partner closely across Sales, Product, Merchandising, DTC, Wholesale, and Global teams to deliver cohesive, consumer-first experiences that elevate the KEEN brand and Utility business across all channels.

Essential Functions

Description

• Lead the North America Utility marketing strategy and annual operating plan, aligned with the VP’s regional strategy, global brand and product direction, and Utility business priorities.
• Translate global product positioning, seasonal story architecture, and integrated plans into differentiated North America Utility campaigns, channel strategies, and go-to-m