Posted 2mo ago•Portland, OR
Sr. Integrated Marketing Manager - Hybrid Life
SeniorOn-site (Portland)Salary undisclosed
Job Description
Job Summary
The Sr. Integrated Marketing Manager - Hybrid Life leads the end-to-end orchestration of go-to-market planning, translating upstream brand and product strategy into integrated, fan-facing activation plans. This role serves as the central briefing hub and program integrator, aligning Strategy (account-facing) with Brand Communications and Regional teams to ensure clear, actionable plans that can be consistently adopted and executed across markets.
Essential Functions
Description
- Translate Strategy into Integrated GTM Briefs
- Translate seasonal category strategy, insights, and priorities into clear, actionable Integrated GTM briefs across global and regional/channel needs.
- Define campaign objectives, target audiences, success metrics, and KPIs in alignment with business goals.
- Frame strategic “where to play” decisions, including key consumer moments, platforms, and partnership archetypes into actionable GTM pathways, briefs, and activation plans.
- Lead GTM Briefing & Alignment
- Lead seasonal and campaign kickoff meetings to align Strategy, Brand Communications, Creative, and Regional teams.
- Facilitate cross-functional input, decision-makin
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