Wholesale Marketing Manager, GTM

Job Summary

The Wholesale Marketing GTM Manager develops and elevates internal and external presentations supporting sell-in and sell-through, ensuring materials are aligned with brand strategy and visually compelling. This role partners cross-functionally to deliver high-quality marketing assets that support business and brand objectives. The role executes production utilizing established brand and wholesale toolkits for in-store and digital marketing initiatives across a wide range of key wholesale accounts, applying an understanding of brand strategy to strengthen brand visibility and sell-through performance. The role also executes key sell-in GTM toolkit deliverables for account partnerships, events, and trade show activations.

Essential Functions

Descriptions

• Prepares and delivers internal and external presentations for seasonal milestone and account-facing meetings, ensuring materials are accurate, visually compelling, and aligned with established brand standards.
• Adapts global seasonal GTM toolkits into market-relevant digital marketing assets for paid media and social channels, applying established brand guidelines and wholesale partner requirements.
• Executes seasonal in-store wholesale marketing initiatives across North American key accounts, applying established programs