Vice President of Marketing - Premium Heating
Keller Executive Search is partnering with a fast-growing, premium outdoor-living and building-products manufacturer to appoint a VP Global Marketing for its heating business. This considered-purchase category is on a strong upward trajectory, powered by outdoor dining culture, hospitality expansion, premium residential outdoor living, and a shift toward smart, energy-efficient heating. Our client sells technical, high-ticket products across North America, Europe and Australia/New Zealand through distributors, dealers, architects and specifiers, and direct/eCommerce channels.
This global leadership role owns marketing end to end: turning brand into demand and demand into revenue across three very different regions. Reporting to the Global President for Heating and sitting on the divisional leadership team, you will lead a small, senior in-house team (including a Brand Director and a Head of Performance Marketing) plus external agency partners. This is a builder's mandate, not a caretaker's: you will stand up one brand platform with genuine local relevance, build measurement and attribution that connect spend to sales, and be judged on qualified demand, conversion, ROAS and share gained against primary competitors.
The role demands both sides of the house in one person. You must personally hold the premium brand and creative standard while reading the numbers yourself and running disciplined, full-funnel performance; leaders who skew entirely to craft or entirel
