Marketing Manager

Marketing Manager We are looking for a Marketing Manager with 1–3 years of experience in digital and local marketing, preferably with experience working with businesses in the US market. The ideal candidate should have hands-on experience with Google Business Profile (GBP), Google Ads, Instagram, Local SEO, and content strategy, along with strong analytical, communication, and client-management skills. Key Responsibilities Manage and optimize Google Business Profiles across multiple client accounts to improve local visibility, rankings, engagement, and lead generation. Plan, execute, monitor, and optimize Google Ads campaigns based on business and acquisition goals. Optimize Instagram profiles and content strategies to improve reach, engagement, follower growth, and organic audience acquisition. Develop local marketing strategies covering keywords, competitor analysis, reviews, content, GBP optimization, and local search visibility. Identify content and growth opportunities based on search trends, audience behavior, competitor activity, and channel performance. Analyze marketing, social media, search, and campaign performance and translate insights into actionable recommendations. Identify gaps across the acquisition funnel and recommend ways to improve lead quality, conversion, and overall performance. Work closely with clients and internal teams to understand business objectives and translate them into relevant marketing strategies. Conduct client reviews, onboarding sessions, and strategy discussions. Prepare clear performance reports covering results, insights, recommendations, and next steps. Coordinate with internal teams to ensure marketing recommendations are executed effectively and client requirements are addressed. Requirements 1–3 years of experience in digital marketing, local SEO, social media marketing, or a related field. Strong understanding of Google Business Profile and Local SEO. Hands-on experience with Google Ads. Good understanding of Instagram optimization, content strategy, engagement, and organic outreach. Ability to analyze marketing and social media metrics and turn data into actionable recommendations. Excellent written and verbal communication skills. Comfortable working with and communicating with US-based clients. Ability to present marketing strategies, insights, and performance updates clearly. Ability to manage multiple accounts, priorities, and deadlines in a fast-paced environment. Strong ownership, problem-solving, and execution skills. Good to Have Experience working with local or service-based businesses in the US. Understanding of SEO, website performance, conversion tracking, and UTM attribution. Familiarity with Google Analytics, Google Search Console, Looker Studio, or similar tools. Understanding of AEO (Answer Engine Optimization), AI search, and AI indexability. Experience identifying opportunities to improve a brand's visibility across traditional search and emerging AI-powered search platforms. What an Average Day Looks Like Manage and optimize Google Business Profiles across multiple client accounts. Review rankings, traffic, engagement, leads, and campaign performance to identify areas for improvement. Work with clients on their digital presence, Instagram, local marketing, content, competitors, and search strategy. Work on website SEO, content relevance, AEO, AI indexability, and search visibility. Conduct client onboarding, reviews, and strategy discussions. Analyze competitors and identify new opportunities for growth and visibility. Coordinate with internal teams to execute recommendations and address client requirements. Balance strategy, analysis, client communication, and hands-on execution across multiple accounts.