Trade Marketing Specialist - Agency
KingMakers is one of Africa's leading sports and gaming entertainment companies. Through BetKing, our flagship brand in Nigeria, we serve millions of customers and support one of the largest retail agent networks in the country. We are building the products, technology and experiences that are redefining entertainment across the continent.
About the role
The Trade Marketing Specialist, Agency is where our brand meets the market. You will bring BetKing to life across our agent network, from shop signage and in-shop visibility through to activations, roadshows and product launches on the ground.
This is a hands-on, execution-focused role for someone who is as comfortable in a planning session with Product and Marketing as they are standing in a shop, checking that the branding has landed the way it should. You will spend real time in the field, close to our agents and Regional Teams, and you will see the results of your work in every shop you walk into.
If you enjoy turning strategy into visible, measurable activity on the ground, this is a role where your work will be seen every single day.
What you will do
- Trade marketing execution: Coordinate and execute Agency marketing initiatives across regions, keeping them aligned with brand and commercial objectives. Drive agency branding, including shop signage and in-shop visibility materials, and deliver on-ground activit
