Demand Generation - Marketing Specialist
At Kody, we are redefining automation and technology solutions for the hospitality and commercial sectors. We empower businesses to elevate efficiency, lower operational costs, and deliver superior customer experiences. Notable retail and hospitality chains are partnering with Kody to modernise their payment stack and streamline the operation.
As we continue our rapid expansion, we are looking for marketing specialists who can ensure regional marketing activity translates into qualified pipeline through executive programmes, industry conferences, digital campaigns and targeted account initiatives. This role has a significant impact across our GTM organisation.
Key Responsibilities
Brand Positioning & Communications
- Own and develop the company's positioning, messaging and brand identity.
- Manage the company website and external PR partners.
Demand Generation & Revenue Growth
- Build a B2B enterprise marketing strategy from ground up
- Create multi-channel campaigns across content, email, paid media, and events
- Own the execution of marketing programmes, including executive engagement, industry conferences, account-based marketing and digital campaigns.
- Work with Product, Sales and Account Management to align marketing focus with account-level priorities, territory plans and commercial targets.
- Support