Marketing Specialist

Company Description

At Konecranes, we believe that great customer experience is built on the people behind the Konecranes name. Everything we do, we do with passion and drive. We believe diversity drives business success and is the foundation for our growth. We welcome different backgrounds and skills that enrich our community and we promote a place where we can ALL be ourselves. This is what makes Konecranes a unique place to work.

Job Description

We are looking for an experienced and versatile Marketing Specialist to join our team based at our office in Ashby or Banbury. This is a stand-alone position in the UK, but you’ll be part of the wider EMEA marketing team.  Working closely with key stakeholders within the business you will build and execute creative campaigns, manage budgets, and continue to position our products and services in a competitive market, whilst aligning with the EMEA and global marketing strategy.

The Marketing Specialist should be equally proficient with day-to-day marketing activities and long-term strategising and strive under tight deadlines to meet the company's changing needs.

Key Responsibilities

• Strategy & Campaigns: Develop and execute integrated marketing plans that support company sales goals and product launches. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.  

• Content, Digital Media, Events:  Content creation, social media strategy, and digital outreach across multiple channels. Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics. Plan, organise and facilitate events and trade shows.  

• Partnering, Budget & Performance: Partner closely with sales teams to align campaigns, target accounts, lead management processes and revenue growth objectives. Monitor the marketing budget and track key performance metrics (KPIs) to optimize return on investment (ROI). Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Drive lead generation, demand generation and pipeline growth initiatives in collaboration with the sales team, ensuring marketing activities contribute measurable business outcomes. 

• Market Research: Analyse consumer trends, pricing, and competitor behaviour to identify new revenue opportunities, building marketing best practices to build successful strategies. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. 

Qualifications

Skills and Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Demonstrable proven experience in marketing management or campaign execution, preferably within a B2B market.
• Communication: Exceptional written, verbal, and presentation skills to report insights to senior leadership.
• Technical Proficiency: Familiarity with CRM tools, analytics software, and marketing automation platforms (Act-On, or similar). Proficiency with online marketing and social media strategy.
• Analytical Mindset: Strong ability to interpret data, measure campaign impact, and pivot strategies based on market trends
• Strong project management and organisational skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Commercially minded with a strong understanding of how marketing contributes to sales growth, customer acquisition.
• Self-motivated and capable of working independently while collaborating effectively within a global marketing team.
• Experience using design and content creation tools such as Adobe InDesign, Photoshop, Canva, or similar platforms to produce and adapt marketing collateral.

Additional Information

We offer:

• A competitive salary
• Annual bonus
• Contributory pension scheme, life cover and income protection insurance
• 25 days annual leave, plus bank holidays
• Buy/sell holidays
• Employee assistance programme
• Retail, travel and leisure discounts
• Employee share save scheme
• Long service rewards
• Work within a supportive team

Konecranes moves what matters. We are a global leader in material handling solutions, serving a broad range of customers across multiple industries. We consistently set the industry benchmark, from everyday improvements to the breakthroughs at moments that matter most, because we know we can always find a safer, more productive and sustainable way. That's why, with 16 000+ professionals in over 50 countries, we are trusted every day to lift, handle and move what the world needs.

Konecranes is committed to ensuring that all employees and job applicants are treated fairly in an environment which is free from any form of discrimination.