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Posted 1mo ago•Central, Hong Kong Island, Hong Kong
Head of Growth Marketing & MarTech
LeadOn-site (Central)Salary undisclosed
Job Description
- Reporting directly to the CEO, this role is a pivotal strategic leadership position responsible for driving enterprise-wide growth and digital innovation, offering unparalleled autonomy and direct influence on the company’s long-term roadmap
- Develop and execute growth marketing strategies to drive customer acquisition, engagement and revenue growth across different business (digital consumer lending, credit card and loyalty program).
- Lead integrated marketing campaigns across digital, social media, CRM, content, O2O, partnership and traditional marketing channels.
- Drive performance marketing initiatives and optimize customer journeys through data analytics, conversion and ROI management.
- Identify and implement AI-powered marketing solutions, including AI content, automation, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
- Build strategic partnerships with merchants, agencies and business partners to develop acquisition, spending and engagement campaigns.
- Plan and manage online and offline events, brand activations and customer engagement programmes to strengthen brand awareness and business performance.
- Collaborate with cross-functional teams to ensure consistent brand positioning, campaign execution and customer experience.
- Monitor market trends, competitor activities and emerging technologies, providing insights and recommendations to support business growth.
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