Marketing & Localization Specialist (f/m/d) – French-Speaking Markets

Dein Erfolgsbeitrag

1. Marketing for French-speaking markets

• Plan, coordinate, and deliver marketing activities for France and other French-speaking markets.
• Prioritize audiences, topics, and appropriate channels in collaboration with Sales.
• Prepare and promote webcasts and similar formats: coordinate topics and invitations, landing pages and registration processes, and follow-up with participants.
• Launch and gradually optimize small, measurable campaigns using existing content and a limited budget.
• Brief external marketing and telemarketing providers, compare proposals, and manage the working relationship.
• If appropriate, organize a pilot with a provider using AI-supported calls to invite suitable prospects to webcasts. Define target audiences, call scripts, handover to Sales, quality checks, and success metrics.
• Evaluate results, such as invitations, contacts reached, registrations, attendance rates, and qualified follow-up contacts.

2. Translation and localization management

• Coordinate translation requests based on German source materials and create or manage them in Plunet.
• Prepare AI translations using the existing translation database and terminology, ensuring consistent use of approved terms.
• Review translations for completeness, clarity, terminology, tone, and recognizable AI errors.
• Take into account the linguistic and market-specific requir