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Posted 1h ago•Edmonton, AB
Field & Experience Marketing Leader
LeadOn-site (Edmonton)Salary undisclosed
Required Skills
ReactNext.jsDatabricks
Job Description
Embracing a growth mindset where curiosity thrives, we celebrate excellence and value individuals who inspire and mentor others, elevating the collective. Our driving force lies in personal and business growth. We go above and beyond to surprise and delight our clients, delivering tangible business value. In facing challenges, we make tough choices and solve complex problems to positively influence our clients, their customers, and the world at large.
As a Microsoft services partner, we hold ourselves to the highest standards of technical excellence. This commitment to quality is evident not only in our work but also in how we support and empower our employees. At Lantern, our culture mirrors our core values and unwavering dedication to realizing our purpose and vision, making it a dynamic and fulfilling workplace. Together, we transcend the ordinary and achieve extraordinary results.
At Lantern, our company culture stands as the bedrock of our success and a source of pride for our teams. We firmly believe that a culture founded on trust forms the basis for enduring relationships with clients, colleagues, and partners.
Within this culture, we nurture an environment of respect, inclusion, and belonging, fostering collaboration among inspired teams. We prioritize the well-being of our colleagues, the success of our clients, and our positive impact on society.
Embracing a growth mindset where curiosity thrives, we celebrate excellence and value individuals who inspire and mentor others, elevating the collective. Our driving force lies in personal and business growth. We go above and beyond to surprise and delight our clients, delivering tangible business value. In facing challenges, we make tough choices and solve complex problems to positively influence our clients, their customers, and the world at large.
As a Microsoft services partner, we hold ourselves to the highest standards of technical excellence. This commitment to quality is evident not only in our work but also in how we support and empower our employees. At Lantern, our culture mirrors our core values and unwavering dedication to realizing our purpose and vision, making it a dynamic and fulfilling workplace. Together, we transcend the ordinary and achieve extraordinary results.
Field & Experience Marketing Leader
The Director of Field & Alliance Marketing will define and lead the next evolution of Lantern's events function, transforming it from an execution engine into a strategic, experience-led marketing capability that drives measurable business impact. This leader sets a clear vision for how events engage clients, prospects, and partners, brings the Frontier Firm story to life in person, and ensures every event and field experience contributes directly to pipeline, brand differentiation, and growth.
The role reports to the Chief Marketing Officer and partners closely with sales, alliances, and service line leadership, as well as with our technology partners, including Microsoft GitHub, and Databricks. It is a remote position open to candidates based in the United States, with periodic travel for client events, partner events, and Lantern gatherings.
Key Responsibilities
Set the vision for event marketing and experiences
- Define and articulate a clear, forward-looking vision for how events drive business outcomes at Lantern
- Evolve the function from event execution to fully integrated event marketing tied to pipeline and growth
- Establish Lantern as a leader in differentiated, high-impact client and partner experiences, and as a visible presence in the Microsoft and Databricks ecosystems
Elevate experience design and innovation
- Lead the design of distinctive, memorable event experiences that bring the Frontier Firm story to life and set Lantern apart in the market
- Push beyond traditional formats to create experiences that deepen client engagement and accelerate relationships
- Set the standard for what premium looks like across flagship events, executive roundtables, and field programs
Own business impact and pipeline alignment
- Partner closely with sales, alliances, and service line leaders, and with Microsoft and Databricks field teams, to align events to pipeline goals and account priorities
- Design and execute events as demand generation and relationship acceleration motions, not standalone activities
- Define and operationalize clear success metrics, including pipeline contribution, engagement, and return on investment
- Build and report measurable pipeline from events and field experiences, including partner co-marketing programs with Microsoft and Databricks
Lead and evolve the events collaboration model
- Lead, coach, and develop a multi-disciplinary team of marketers, sellers and alliance partners to create a system of event delivery
- Create clarity of roles across strategy, experience design, and execution
- Build a culture of accountability, creativity, and continuous improvement
Drive executive and cross-functional influence
- Operate as a leader and thought partner to marketing and business leadership
- Facilitate strategic planning conversations with senior stakeholders across markets and functions
- Ensure alignment between events, campaigns, brand, and go-to-market priorities
Scale through systems, tools, and enablement
- Partner with marketing operations and enablement to scale best practices, tools, and processes
- Ensure consistency and quality across markets while enabling flexibility for local needs
- Advance event technology and data capabilities to improve efficiency and insight
- Bring operational rigor to budgets, timelines, vendors, and the regional event calendar so investment is prioritized where it produces the most growth
Skills, Knowledge and Expertise
- Ten or more years of proven experience leading event marketing or experiential marketing at a strategic level, not solely execution
- Bachelor's degree, diploma, or equivalent experience in Business Administration, or a related field.
- Demonstrated ability to design and deliver differentiated, high-impact customer experiences
- Strong commercial acumen, with experience tying events to pipeline, revenue, and business outcomes
- A proven track record in B2B marketing for professional services and consulting, where the offering is expertise and the sales cycle is relationship-led
- Strong executive presence, with the credibility to hold the room with senior client, partner, and internal stakeholders and to influence decisions at the leadership table
- A track record of setting vision and leading teams through transformation
- Ability to balance strategic leadership with hands-on guidance in a fast-paced, high-growth environment
- Demonstrated success building measurable pipeline from events and field experiences, with the attribution and reporting discipline to prove it
- Experience running partner-led and co-marketing motions with technology partners such as Microsoft and Databricks, including co-sell, co-funded, and ecosystem event programs
- A balance of operational rigor and regional events strategy: budgets, timelines, vendor management, and reporting discipline on one side; market-level planning, prioritization, and field coverage on the other
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