Director of Licensing

Lasko Products, an industry leader in home-environment innovation for over a century, is seeking a strategic and results-driven Sales Director – Licensing to lead the company’s licensing strategy and build new revenue streams across Lasko’s portfolio of trusted brands. Reporting to the VP of Sales Strategy & Business Development, this leader will identify, negotiate, and manage high-value licensing partnerships that extend Lasko’s brands into new products, categories, and consumer occasions.

This role serves as the commercial owner of Lasko’s licensing business, with end-to-end responsibility for licensing strategy, opportunity assessment, partner selection, deal development, contract negotiation, brand governance, and licensee performance. The ideal candidate brings deep experience building licensing programs, structuring commercially sound agreements, managing licensees, and protecting brand equity while delivering profitable growth.

Key Responsibilities

Licensing Strategy & Portfolio Growth

• Develop and execute a comprehensive licensing strategy aligned with Lasko’s brand, growth, and financial objectives.
• Identify opportunities to extend Lasko’s brands into new product categories, consumer segments, channels, and use occasions through licensing.
• Build and maintain