Ecosystem Marketing Lead

This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.

What You Will Do

• Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
• Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
• Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
• Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
• Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
• Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
• Identify and prioritize partners that can create distribution, credibi