Senior Growth & Marketing Performance Lead
Laundryheap is a global on-demand laundry and dry-cleaning service, collecting and delivering to customers' doors in as little as 24 hours. We operate across the UK, France, the Netherlands, Singapore, Dubai, USA and 11 more countries serving both consumers and businesses. Growth is driven by efficient customer acquisition, and marketing sits at the centre of that.
Role purpose
We have strong channel leaders in acquisition and in SEO & content. What we need now is someone who sits across both, turns their work into a single, data-driven growth plan, and makes sure it gets delivered.
You will own the numbers that tell us whether marketing is working: the targets, the measurement, the reporting and the experimentation roadmap. You will run the performance rhythm of the team, surface where we are over- or under-investing, and push for faster, evidence-based decisions. You lead through data and influence, not through channel ownership or line management.
Key responsibilities
Growth planning and accountability
- Build and maintain the integrated marketing growth plan across channels and markets, aligned with the CXO and Finance.
- Run the weekly and monthly marketing performance rhythm: what moved, why, and what we do next.
- Track delivery against targets across both teams, flag risks early and push for action.
- Identify gaps between channels, such as funnel drop-of
