VP, Demand Generation

What you own

• Pipeline Model & Budget Own the pipeline target and the model behind it — channel mix, spend allocation, conversion rates, stage-by-stage targets.
• Paid Media LinkedIn, Google, SEO, Reddit, and any channel that earns its place on ROI.
• ABM Campaigns Design and run account-based programs targeting named enterprise accounts. Own account selection and tiering, campaign strategy per segment (1:1, 1:few, 1:many), the content and creative stack behind each program, orchestration across paid, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution. Work with Sales and Product Marketing to align target account lists and ensure messaging lands.
• Content & Inbound Own the content programs that drive inbound traffic and website conversion: webinars, newsletters, syndication programs, gated assets, SEO content, and blog. Responsible for editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to MQL.
• Field Marketing Tradeshows, industry conferences, hosted dinners, and regional events. Plan, execute, measure.
• Marketing Operations Lead routing, scoring, lifecycle management, campaign ops, and data hygiene. The operational backbone that makes everything else work.
• Martech & Lead-Gen Stack