Global CMO

🔑 Core Mandate: Brand Transformation & Business Growth

1. Build a Cult Global Brand (The Builder's Focus)

Brand Visionary: Own the strategic vision and execution for taking Lenskart from a known

eyewear brand to an iconic, cult brand — one that creates virality, drives style statements, and

makes eyewear a fashion-first category globally.

Portfolio Architecture: Define and evolve brand positioning for Lenskart and its portfolio

brands (John Jacobs, Aqualens) across India, SEA, Middle East, Japan, and the US —

ensuring local cultural resonance without sacrificing global brand coherence.

Cultural Ownership: Build a brand that doesn't just sell eyewear but owns the conversation

around vision, style, and self-expression for the next billion consumers. Think of brands that

went from functional to viral to iconic — that's the playbook you'll write, except for eyewear and

at a global scale.

2. Social-First, Culture-First Content Engine (The Distribution Focus)

Platform-Native Creative: Build and scale a content engine natively built for TikTok, Instagram

Reels, YouTube Shorts, and whatever platform emerges next. No repurposed TV ads. No

committee-approved creative. Platform-native, thumb-stopping, culture-shaping content that

makes people hit share.

Creator Ecosystem: Build creator and influenc