Lead, Influencer & Creator Marketing
🎯 Mission Brief: Building Lenskart's Creator-First Brand
Engine
You will architect and scale Lenskart's transformation into a creator-native brand ecosystem,
where influencers and digital creators become the primary storytellers of our brand narrative.
Your mission is to move beyond transactional influencer campaigns to building a proprietary
creator network that drives authentic engagement, cultural relevance, and measurable
business impact across India's rapidly evolving digital landscape.
This is more than campaign management—you're building the system, relationships, and
content infrastructure that positions Lenskart at the intersection of eyewear culture, digital
trends, and consumer behavior. You'll define how millions of Indians discover and engage with
Lenskart through creators they trust, while directly driving revenue, brand lift, and category
leadership.
🔑 Core Mandate: Creator Ecosystem Transformation
Creator Network Platform & Ecosystem (The Builder's Focus)
Creator Intelligence System: Own the strategic vision, architecture, and operationalization of
Lenskart's proprietary creator network—a data-driven, AI-informed ecosystem that identifies,
evaluates, and manages relationships with influencers, micro-creators, and emerging talent at
scale across all relevant platforms and audience segments.
Networ
