Marketing Automation Specialist
At Liaison, we’ve helped higher education institutions build better, more diverse classes for three decades. You may recognize us as the company behind the Centralized Application Service (CAS), Enrollment Marketing services and platform (EMP), SlideRoom, Time2Track, TargetX (CRM) and Othot.
Everything we do is focused on taking that proven success and expanding its scope and scale. Over 31,000 programs on more than 1,000 campuses see us as a forward-thinking partner integral to meeting their total enrollment goals — and we’re building the data- and mission-driven team that will reinforce our role for decades to come.
The Marketing Automation Specialist will play a critical role in building, executing, and optimizing marketing campaigns to drive client engagement and conversion. This role involves creating, managing, and analyzing sophisticated, multi-channel marketing workflows across email, landing pages, and integrations with CRM systems. The ideal candidate will possess strong technical skills, a keen eye for detail, and a passion for leveraging data to optimize campaign performance. This role will work closely with the Manager of Marketing Technology, campaign architects, and various client-facing teams to ensure seamless execution and optimal performance of all marketing initiatives.&l
