DTC Performance Marketing Specialist

The Mission

Lifely is looking for a DTC Performance Marketing Specialist to profitably scale paid acquisition across a global portfolio of physical-product ecommerce brands.

Meta will be your primary channel, and you will personally operate within a paid-media portfolio currently investing approximately AUD 600,000 per month. We are looking for someone who has already managed meaningful DTC spend—not someone whose experience is limited to small accounts, B2B lead generation, or broad digital marketing.

You will connect media buying with creative performance, contribution economics, stock, offers, landing pages, customer behaviour, and local market context. You will also build practical AI-assisted workflows that make analysis, reporting, research, and creative iteration faster and better.

About Lifely

Lifely is an Australian-founded ecommerce group building and scaling a portfolio of physical-product brands for customers in multiple international markets.

We move quickly, test often, and operate across different brands, products, customer segments, and market stages. Paid-media performance here is connected to real commercial constraints: margin, freight, stock, pricing, offers, product positioning, conversion, customer experience, and local market behaviour.

Requirements

What You Will Own

- Own paid-growth strategy and hands-on Meta execution across mu