Integrated Demand Generation Specialist III

 

We are seeking an experienced Integrated Demand Generation Specialist to support Meta's Developer Marketing team within Business Growth Marketing.

This role is responsible for executing integrated marketing initiatives across web, lifecycle marketing, paid media, and creative channels to increase conversion, product adoption, engagement, retention, and monetization.

Working alongside specialized channel strategists, you will translate marketing strategies into coordinated campaigns, drive conversion rate optimization and experimentation initiatives, develop lifecycle and cross sell programs, and leverage AI and automation to improve marketing efficiency.

The ideal candidate is a hands on marketing professional who combines strong campaign execution, analytical capabilities, and cross functional coordination with a demonstrated ability to turn marketing strategies into measurable business results.

Key Responsibilities

Integrated Demand Generation and Campaign Execution

• Plan, coordinate, and execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels.

• Manage campaign calendars, milestones, dependencies, approvals, and launch timelines.