Local Digital Marketer - China

Engagement: Independent Contractor; minimum 20–30 hours/week, with hours scaling up based on assigned projects and campaign needs

Job Summary
We are looking for a hands-on and results-driven Local Digital Marketer to support digital marketing activities in the Mainland China market. The role will be responsible for local campaign planning, execution, content localization and development, paid media management, lead generation, and campaign performance optimization. This role will work closely with the Marketing Lead to translate regional marketing strategies into effective local market execution.

Requirements

Key Responsibilities

• Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.
• Adapt regional campaigns to the China market based on local customer behavior, market trends, language, culture, and channel dynamics.
• Support the ongoing operation and optimization of the WeChat Official Account and related WeChat ecosystem activities.
• Support paid digital campaigns, audience targeting, and geo-targeting on China's platform ecosystem.
• Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking.
• Develop and localize marketing content into Simplified Chinese,