Junior CRM Specialist

We are looking for a motivated Junior CRM Specialist to join our team in Malta. This role is suited to someone at the beginning of their CRM career who wants to learn, develop and take on more responsibility over time. Some experience in CRM, digital marketing or the iGaming industry would be helpful, but it is not essential. We place greater value on a proactive attitude, attention to detail and a genuine willingness to progress. You will support customer communications across email, SMS, push notifications and pop-ups. Working with the wider CRM and marketing teams, you will help deliver relevant campaigns that improve customer engagement, retention and activity across products.

Responsibilities

• Create, schedule and deliver CRM campaigns across email, SMS, push notifications and pop-ups.
• Write and adapt clear customer communications in line with the company tone of voice.
• Create and maintain CRM templates, procedures and campaign documentation.
• Coordinate campaigns with all relevant stakeholders and keep deadlines, requirements and approvals on track.
• Prepare campaign briefs and coordinate content, creative assets, offers and translations with the relevant teams.
• Complete detailed quality checks before launch, including content, links, audience targeting, tracking and scheduling.
• Request and analyse customer data to identify key segments and opportunities to improve targeting