Posted 2h ago•New York, Utah, or Remote
Director of Ecommerce
directorRemoteSalary undisclosed
Job Description
About the Role
Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a The Director of Ecommerce to own Lola's web experience end to end: site roadmap, onsite merchandising and product discovery, search (SEO and GEO), and conversion performance. This role sets the ecommerce roadmap, drives profitable revenue growth through data-led testing and optimization, and partners with the VP, Growth on long-term strategy, forecasting and the digital P&L.
Core Responsibilities
Site Strategy & Roadmap
- Own the end-to-end site strategy and roadmap across desktop and mobile web, with accountability for conversion rate, AOV, site revenue and page performance.
- Drive ecommerce performance through funnel optimization, UX improvements and Shopify platform management.
- Own the ecommerce side of new product launches: landing pages, pre-order flows, launch-day experience and post-launch optimization.
- Own site stability, speed and uptime, with a documented peak-readiness plan ahead of every Q4.
Conversion & Experimentation
- Own conversion rate b
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