Senior Director of Merchandise Planning & Allocation
About the Role
Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an entrepreneurial and highly strategic Senior Director of Merchandise Planning & Allocation (MP&A) to lead the company's inventory planning and allocation function through its next stage of growth.
This role will be responsible for translating business strategy, customer demand, and product plans into disciplined inventory and investment strategies across a growing, multi-category, multi-channel business. The Senior Director will partner closely with Merchandising to build seasonal line plans, shape pricing and margin architecture, evaluate long-range forecasts, and ensure inventory investments support both growth and profitability.
The ideal candidate brings deep MP&A expertise from a fast-growing DTC environment and is equally comfortable operating at the strategic level and diving into the details of the business. They will be a trusted thought partner to senior leadership, bringing a data-driven perspective while balancing customer demand, inventory productivity, cash investment, and operational realities.
This is a highly collaborative role that requires strong executive presence, the ability to influence, and a proactive, entrepreneurial approach to problem solving.
