Product Marketing Manager, Growth
TL;DR - Lovable's product-led growth motion has been core to its success, and messaging is one of the biggest levers we have to move users from signup to activation to expansion. This role owns that lever: the messaging and positioning strategy for the self serve journey.
You'll own how we talk to self serve users at every stage, from the words in an onboarding email to the framing of an upgrade prompt. You'll partner closely with the Growth PM, who owns the growth roadmap and the product/experimentation strategy behind it, and with our Lifecycle team, who execute lifecycle campaigns day to day. Your job is to bring the messaging point of view: what story we should be telling at each stage, which positioning will land best with which segment, and what new content or messaging should be created to support the roadmap the Growth PM has set.
Why Lovable?
Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people h
