Google Ads Marketing Manager
We're seeking a talented (UK, UAE Based), AI-forward Google Marketing Manager to develop, implement, and manage our campaigns across Google's ecosystem (Search, Display, YouTube, Performance Max, Demand Gen, etc.). The ideal candidate is already using Google's AI-driven tools day to day like Performance Max, AI Max for Search and the new Gemini-powered ad formats. You'll have a deep understanding of Google's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth within the UK market, with a strong focus on the aesthetic clinic and B2B sectors that make up the bulk of our client base. This position is remote, offering flexibility and autonomy, and you'll work closely alongside our in-house Meta Ads specialist to keep both channels pulling in the same direction.
Key Responsibilities
- Campaign Development & Execution: Design and execute innovative Google advertising campaigns aligned with business objectives and tailored for the UK audience, structured around our Awareness, Consideration, Conversion funnel model.
- AI-Driven Campaign Management: Run and optimise Performance Max, AI Max for Search, and Demand Gen campaigns, structuring feeds and account data so Gemini-powered formats (Conversational Discovery Ads, Highlighted Answers, AI-Powered Search) perform properly.
- Audience Targeting: Conduct thorough audience research to identify and target ideal customer segmen
