Sales Development Representative, UK & Europe

Lua is the Agent OS: a workspace where people and AI agents work together, sharing chat, tools, scheduled tasks and memory, with every action governed. Companies use Lua to build, run and govern AI agents that handle customer support, sales, e-commerce operations and HR across email, SMS, voice, WhatsApp, web and Slack.

About us

Lua is a lean team of 30, backed by Y Combinator. We have deployed 10,000+ agents and are active in 20 markets. Having scaled from emerging markets, we are now moving into the UK and Europe. This is our founding commercial hire in the region and, based on performance, will quickly convert into an AE Europe role.

The role

As Lua's first SDR in Europe, you sit at the top of the UK and EU revenue funnel and report to Hugo de Stacpoole, VP of Sales.

You will prospect personally into priority mid-market and enterprise accounts using LinkedIn, phone, email, events and warm introductions. You will also direct an AI-native outbound stack that handles research, sequencing and first-touch personalisation, and step in when a human conversation will do more than another automated touch.

There is no playbook yet. You will help define how Lua sources, qualifies and hands opportunities to Account Executives in the region, including the qualification criteria. You are judged on qualified pipeline and r