Marketing Analyst

The role and the team 

As a Marketing Analyst (all genders), you'll become the single point of accountability for how Lucanet's marketing team measures its own performance and manages its money, building the reporting that gives leadership one clear picture across every function.

You'll sit at the center of a 30+ person marketing team spanning brand, demand generation, content, product marketing, events, and communications, partnering closely with RevOps to connect marketing activity to pipeline and revenue outcomes. You'll report into the Marketing leadership team. We look for people who keep growing, take real ownership, and lift the people around them.

What you'll do:

• Build and maintain a unified performance view across all marketing disciplines, consolidating fragmented reporting into one source of truth.
• Proactively analyze marketing data to surface trends, risks, and opportunities, and recommend what to do about them.
• Lead the annual and quarterly budget-setting process across all marketing sub-teams.
• Manage ongoing budget tracking and governance, reconciling spend with Finance and holding function leads accountable.
• Track vendor contracts, renewals, and invoices across the martech stack with the Accounting