Assistant Brand Manager

Overall Role Purpose:

The Assistant Brand Manager supports the Marketing & Commercial Manager in the planning and execution of brand activities across Australia and New Zealand. The role focuses on translating brand strategy into actionable plans and delivering high-quality, on-time execution across retail and digital channels.

This role plays a key part in coordinating marketing plans, managing timelines, and ensuring alignment with brand guidelines and retailer requirements, while contributing to strong commercial outcomes.

Key Roles & Responsibilities:

1. Marketing Planning & Calendar Management

• Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
• Assist in building and maintaining the ANZ marketing calendar, ensuring alignment with global brand calendars and key retail moments (e.g., EOFY, Black Friday, Boxing Day, Click Frenzy)
• Coordinate timelines, deliverables, and asset requirements across campaigns and launches
• Support budget tracking and allocation across campaigns and activities

2. Campaign Execution & Delivery

• Execute marketing campaigns, product launches, and promotions in line with the approved plan and calendar
• Coordinate end-to-end campaign rollout across retail and e-commerce c