Assistant Brand Manager

Primary Objective: 

• Be responsible for P&L and budgets for own brands. 

• Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier). 

• Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier). 

Specific Accountabillity 

Numerical Objective: 

• Achievement and accountability for individual brand targets – up to profit contribution level for each brand.  

• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku. 

Marketing:  

• Develop brand specific marketing calendar.  

• Conceptualize, plan, and ensure timely implementation of launches, promotions and brand  

• specific animations, consumer events.  

• Develop and provide marketing collaterals (i.e., POS displays etc).  

• Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.  

• Devise customer retention programs and CRM brand-specific activities to drive brand sales.  

• Accountab